When the brand known for making premier tech products for creative professionals launches launches an app designed for everyone, you can’t just tell them about it. You need to make them feel it.

Many Black Americans don’t know they can get skin cancer. Or that they’re more likely to die from it. So we weaponized a powerful, but surprising, army against it. Their barber.

ORGANIC INTELLIGENCE

Every year, $1 trillion of fresh food goes from farms to landfills. That's a third of the world's food lost by inefficiencies of the global supply chain.

To bring transparency around how Intel Al-powered solutions are tackling this problem, we created the Organic Intelligence platform powered by real-time data from Intel partner Nature Fresh Farms.

Revealing everything from hourly water usage and daily crop yields to the number of packages leaving the facility, the Organic Intelligence digital platform brings Intel's Al-technology to the forefront. For the first time, benchmarking Al-powered farming to conventional farming in a real world and real-time format.

CERTIFIED HUMAN

What’s real anymore? It’s increasingly hard to tell. With the rise of generative AI, deepfake attacks are becoming more efficient and effective than ever before. So Intel developed the world’s first real-time deepfake detection technology, partnering with cyber security companies to deploy it everywhere from geopolitical organizations and Fortune 500 companies to human rights NGO’s.

Winner of five Cannes Lions in 2023, this work proved the power of taking big ideas from the lab to the real world.

BE OPEN

As the first major sporting event during Covid, the USTA and US Open needed to make a strong statement. With the launch of our Be Open campaign, we were able to bring a number of social justice and impact initiatives under the same inspiring platform. From Black Lives Matter, to LGBTQ and women’s issues, to Covid relief efforts— we engaged and uplifted a global audience through the power of sport.

LIVE FEARLESS

In the wake of Obamacare, Blue Cross Blue Shield found themselves in need of a national consumer brand campaign-- the first in their 100 year history. 

The category was drowning in soul-crushing, tooth-achingly sweet pablum. Our answer? To give this rusty old icon some grit, some guts and some heart.

Over nine years, we took the Live Fearless campaign into nearly every consumer touchpoint, as well as throughout the entire organization. This here is just a taste of what we created. Enjoy.

FEEL A LITTLE FAMOUS

When you’re selling a brand that sells even bigger brands like Nike, Timberland and Doc Martens, how do make sure you’re not overshadowed? By giving “Famous” a feeling all its own.

GET OUT

Jeep was looking for a breakthrough campaign to celebrate their 75th anniversary, a concept driving right to the heart and soul of why people love Jeep. That idea? Jeeps are more than fun. They're liberating.

GET LOST IN IT

How do you appeal to experience-hungry parents who turn their noses up at Disney? By turning Disney’s Animal Kingdom into the ultimate adventure.

FEARLESS NATION

When your brand is 100 years old, there's only one way to build street cred. By barreling into the world of branded content via social experiment.

The result? An unexpected take on health and wellness. And yet another missile in our full-scale Fearless assault.

START SOMETHING

What do you do with a dusty 100-year-old brand found in every garage across the country?

You light it on fire.

THIS CALLS FOR HALLS

Everybody knows America’s favorite cough drop. But did you know HALLS has a drop for every minor insult life throws your way? To announce our range of products, we launched a new brand platform with a slew of snappy social pieces.

CW: Eric Russell, AD: Courtney Coha

SHARE NATION

Kraft came to us with a tough ask: a loyalty program with a side of corporate responsibility. We turned to the rise of the share economy for inspiration. Our idea? The first rewards program that allows members to share their points with others.

Proving that an idea that's good for business,... can also do some good.

THE FEARLESS EFFECT

Stress plays a role in 90% of doctor's visits. So as part of the Live Fearless campaign, we asked, what if we could find out what keeps people up at night? 

And then, what if we could do something about it?