FEARLESS EFFECT

THE FEARLESS EFFECT

Stress plays a role in 90% of doctor's visits. So as part of the Live Fearless campaign, we asked, what if we could find out what keeps people up at night?

And then, what if we could do something about it?

DIGITAL / The experience is part data visualization, part healthy voyeurism.

DIGITAL / We highlighted the effect of stress on a person's health.

Screen Shot 2016-06-29 at 9.16.46 PM.png

DIGITAL / Once a worry is submitted, the writer is connected with a Blue Cross life coach, while others can offer words of support.

SOCIAL / Posts tease answers to drive traffic to the site.

SOCIAL / We comb Twitter for words like afraid, worried, doubt and nervous, then reach out.

SOCIAL / As we gather data, posts dole out the findings.

Screen Shot 2016-06-29 at 9.17.18 PM.png

NATIVE CONTENT / Partnerships with news outlets let us promote our findings with an editorial bent.

DIGITAL / As the experience continues to gather data, we continue to monitor the fearlessness of America.