KRAFT

SHARE NATION

Kraft came to us with a tough ask: a loyalty program with a side of corporate responsibility. We turned to the rise of the share economy for inspiration. Our idea? The first rewards program that allows members to share their points with others.

Proving that an idea that's good for business,... can also do some good.

MOBILE / Use your points on Kraft products, or share them with someone else.

IN-STORE / Grocery store checkout divider.

PRINT / At Kraft, we believe great things happen over food. Even things like ending hunger. So we're bringing people together to share new ways of easing the burden. Like sharing rewards points with someone you know. Or even someone you don't.